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360VR // 2017 Honda Civic

The “Test Drive” series of short videos marked our first foray into the realm of 360° VR video. We invited viewers to explore some of the stand out features of the 2017 Honda Civic through the medium of virtual reality, ultimately culminating in a three hundred and sixty degree ride with the Honda enthusiast of your choosing: Chris, or Sadie.

Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: “2017 Civic VR Test Drive”
Vehicle: 2017 Honda Civic
Location: Twin Cities
Date: September 2016
Director: Scott Rodgers
Director of Photography: Erik Motta
Editor: Devin Leisher
Assistant Editor: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco