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“Life is Better” 2017 Honda Accord // NWHDA

“Cabin fever? Not me!”

Winters in the Northwest bring a mix of snow and rain all season long, but it’ll take more than that to slow down our Portland native, who’s well equipped with his new Accord.

We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Accord, and then identified local businesses and locations that aligned with the model.


“Life Is Better” 2017 Honda Accord :30

Agency: Tier10
Client: Northwest Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2016/2017 Honda Accord
Duration: :30 Seconds
Filming Location: Portland, OR
Date: June 2016
Director: Scott Rodgers
Director of Photography: Erik Motta
Editor: Devin Leisher
Assistant Editor: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Liza Smith
Account Director: Scott Fletcher
Account Executive: Karen Ergenbright