“Life is Better” 2017 Honda Civic // Summer // NWHDA

“It’s HOW much for string lights?!”

Good news Portland, Craig proposed! Not so good news, planning a wedding is harder than Steph thought. Good thing her Civic has 40 MPG and built-in Bluetooth, so she can shop for all her wedding essentials, and even throw in a little R&R afterward.

We developed the “Life Is Better” campaign series to connect Honda owners and local Portland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Civic, and then identified local businesses and locations that aligned with the model.

“Life is Better” 2017 Honda Civic // Summer // NWHDA

Agency: Tier10
Client: Northwest Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2017 Honda Civic
Duration: :30 Seconds
Location: Portland
Date: May 2017
Director: Devin Leisher
Director of Photography: Adam Kerchman
Camera Operator: Alexander Pickering
Editor: Devin Leisher
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Karen Ergenbright