“Life is Better” 2017 Honda CR-V // Summer // GTCHDA

“Break out the swimsuits and load up the kayaks Minnesota!”

As lake season returns to Minnesota, Sadie is ready to go with her CR-V. With rear split seats to hold her lakeside essentials and All Wheel Drive, it’s the perfect addition to a warm weather tradition.

We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V, and then identified top ranking consumer hobbies and interests that aligned with the model.

“Life is Better” 2017 Honda CR-V // Summer // GTCHDA

Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2017 Honda CR-V
Duration: :30 Seconds
Location: Minneapolis
Date: May 2017
Director: Devin Leisher
Director of Photography: Nicholas Galante
Editor: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco