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“Life is Better” 2017 Honda CR-V // Winter // GTCHDA

“Let it snow, let it snow, let it snow!”

For this spot, we decided to follow up with Sadie, the Twin Cities resident “cupcake connoisseur,” as she gears up for the big cross country skiing festival.

We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V, then identified local businesses and locations that aligned with the model.

“Life is Better” 2017 Honda CR-V // Winter // GTCHDA

Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2017 Honda CR-V
Duration: :30 Seconds
Location: Twin Cities
Date: February 2017 – Presidents Day
Director: Scott Rodgers
Director of Photography: Erik Motta
Editor: Devin Leisher
Assistant Editor: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco