“Life Is Better” 2017 Honda HR-V // Summer // NWHDA

“Knowing these two, nothing is off limits!”

Steph’s brother Jake has planned a surprise bachelor party for Craig, which means that anything could happen. At least she knows that Jake’s HR-V can hold the whole crew and their “necessities,” keeping them covered if they’re on the road, or off.

We developed the “Life Is Better” campaign series to connect Honda owners and local Northwest businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda HR-V, and then identified top ranking consumer hobbies and interests that aligned with the model.

“Life Is Better” 2017 Honda HR-V // Summer // NWHDA

Agency: Tier10
Client: Northwest Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2017 Honda HR-V
Duration: :30 Seconds
Location: Portland
Date: May 2017
Director: Scott Rodgers
Director of Photography: Erik Motta
Editor: Devin Leisher
Assistant Editor: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Karen Ergenbright