We developed the “Life Is Better” campaign series to connect Honda owners and local Cleveland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified local businesses that aligned with the model as well.
This CR-V commercial features the 2015 Honda CR-V at Melt, a gourmet grilled cheese sandwich bar, and Joy Machines Bike Shop, a community bike shop.
Client: Northern Ohio Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2015 Honda CR-V
Duration: :30 Seconds
Location: Cleveland, OH
Date: August 2015