The “Life Is Better” campaign series was developed to connect Honda owners and local Cleveland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda HR-V and identified local businesses that aligned with the model as well.
This HR-V commercial features the 2016 Honda HR-V and Pour Cleveland, a local multi-roaster coffee shop, and Cleveland Clothing Co., a unique and fun Cleveland themed clothing, accessory and gift shop.
Client: Northern Ohio Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2016 Honda HR-V
Duration: :30 Seconds
Location: Cleveland, OH
Date: August 2015