Website Accessibility under the ADA
Team Velocity™ develops and manages primary websites and private consumer portals for our automotive dealership clients, which we market as Apollo® Sites. Level 5® develops and manages websites for the RV, marine and powersport dealerships, which we market as Compass®. Tier10® develops and manages websites for its clients in automotive and other industries.
Our Contractual Commitment
We contractually commit to comply with all applicable laws and regulations. You may review our Terms & Conditions (“Terms”) online at www.teamvelocitymarketing.com/terms, for Team Velocity clients, and at www.level5advertising.com/terms, for Level 5 clients. Terms for Tier10 clients are incorporated into the client agreement and/or include a link to online Terms.
The ADA Legal Framework
The American with Disabilities Act (ADA) requires that publicly available websites be accessible to individuals with vision, hearing, physical and other disabilities. Although there is not yet a definitive legal standard as to what constitutes ADA compliance, there are industry best practices, the leading one of which is the Web Content Accessibility Guidelines (WCAG).
Our ADA Product Solutions
To better ensure our websites meet ADA requirements, we have partnered with accessiBe, the leading web-accessibility technology. AccessiBe’s AI-powered platform monitors and adjusts sites to ensure compliance with the ADA and WCAG 2.1 Guidelines, while also offering user interface tools to enable consumers to adjust the website to accommodate their particular needs. Indeed, the accessiBe solution has proven highly effective in increasing accessibility and in deterring ADA lawsuits. Accordingly, because legal action against business websites continues to increase, we require our clients who wish to take advantage of our commitment to provide ADA compliant websites to install accessiBe; by doing so, you agree to comply with their terms and conditions available at https://accessibe.com/terms-of-service.
The client is ultimately responsible for ensuring that it and its vendors comply with laws and regulatory requirements. Here are some steps you might consider taking:
➢ Install the accessiBe solution.
➢ Review your logos and color schemes to make sure they are easily visible and computer readable.
➢ Review your video library (on YouTube, Facebook, etc.) to determine if your videos include sufficient audio or text descriptions.
➢ Ask your outside vendors about their ADA compliance efforts and review their work product.
➢ Keep current on regulatory requirements and industry best practices.
➢ Consult your legal counsel about your obligations under the ADA and other regulations.
This document is for information purposes only and is not intended as legal advice. Clients should consult with their own legal advisors to determine their ADA and other regulatory compliance requirements.