NOVEMBER 9, 2015 / VINCE BOND JR.
The agency uses Facebook’s hyperlocal targeting to place the ad on the newsfeeds of those who check in at the stadium. Tier10 uses this hyperlocal strategy on Facebook across all of its accounts for every NFL game.
“You have to be creative,” Camacho said. “Depending on the market, you can incorporate similar colors, maybe some of the local sayings or things of that nature. The creativity part is also the fun part of it. What’ll happen is, when the consumer sees it, they’ll have that association already.”
Published in Automotive News on November 9, 2015.