JANUARY 7, 2015
BOSTON, Jan. 7, 2015 /PRNewswire/ — The New England Acura Dealers Association (NEADA) will be extending their support for Boston Children’s Hospital (BCH) an additional two years to bring their total pledge to $1 million.
“The support that the seven New England Acura Dealers have provided to Boston Children’s Hospital over the last two years has been invaluable. Their new commitment to expand their giving to one million dollars over four years is absolutely outstanding,” said Carola Cadley, VP of Corporate Development at Boston Children’s Hospital Trust.
The extension follows the NEADA’s initial two-year, $500,000 commitment back in late 2012. A portion of the proceeds of every Acura sold at each of NEADA’s seven dealerships will go toward the Children’s Fund, supporting the hospital’s areas of greatest need in patient care, research and community health. “Boston Children’s Hospital is a great institution delivering miracles daily. There isn’t a better organization to support,” said Chris Connolly, NEADA President and general manager at Herb Connolly Acura.
“Our experience the last two years has been very satisfying and very fulfilling,” said Joel Avery, NEADA board member and general manager at Acura of Peabody. “It’s a great feeling whenever a customer tells us they appreciate our support, especially when they mention they’ve had a child or family member treated by Boston Children’s Hospital.”
NEADA will also continue to serve as a top-level sponsor at all signature fundraisers benefiting the hospital including the recent Champions for Children’s event on Dec. 2, where NEADA raffled off an all-new 2015 Acura TLX that was on display during the event. The proceeds of the raffle went toward the nearly $4 million raised for Boston Children’s that evening.
In addition to their main pledge of support, NEADA also supports Boston Children’s through other fundraising efforts. During the past two holiday seasons, the dealers donated 10 percent of their customers’ service or repair bills and raised an additional $50,000.
Throughout the year, NEADA representatives also give their personal time to the hospital, providing gifts and hosting arts and crafts sessions for patients and their families.
A video detailing the importance of this partnership for BCH and the NEADA can be found below.
About Boston Children’s Hospital:
Founded in 1869 as a 20-bed hospital for children, Boston Children’s Hospital has been ranked as one of the nation’s best pediatric hospitals by U.S. News & World Report for the past 21 years. Boston Children’s Hospital is the primary pediatric teaching hospital for Harvard Medical School and the largest provider of healthcare for children who live in Massachusetts.
About the New England Acura Dealers Association:
The New England Acura Dealers Association (NEADA) consists of seven dealerships throughout Massachusetts and New Hampshire: Acura of Auburn, Acura of Boston, Acura of Peabody, Herb Connolly Acura, Prime Acura, Prime Acura North and Sunnyside Acura. NEADA prides itself on being a group of local businesses serving local Boston communities.
Tier10 has been the agency of record for New England Acura Dealers Association since 2012.