DECEMBER 2, 2021
WASHINGTON, D.C., December 2, 2021 — Tier10 has been ranked #6 on the Washington Business Journal’s list of Largest Advertising Agencies in Greater D.C. Classified by 2020 revenue, the list rightfully highlights the busy year Tier10 spent leading the automotive industry.
In the past few years, Tier10 has expanded its reach and created award-winning advertising campaigns, taking the dealers they partner with to new heights while keeping at the cutting edge of design. Their digital pivot strategy and evolving ad process not only kept them afloat throughout the many changes the Covid-19 pandemic brought on, but actually helped some of their dealers outperform their national manufacturers.
“Throughout all the changes brought on in the past few years, we’ve stayed consistent in one thing: our desire to do the best for our clients,” said Scott Rodgers, Tier10’s co-founder and chief creative officer.
Twenty-twenty was not a normal year. With stay-at-home orders keeping consumers indoors, the automotive industry had no other choice but to entirely rethink the accustomed vehicle shopping experience. Tier10 put a special emphasis on improving relevance and personalization to drive consumers to partner sites, increasing engagement rates by 42% in one instance.
Even when pandemic protocols changed the landscape of campaign filming, in some cases cutting film crews down by nearly 50%, Tier10 amended their approach to continue producing award-winning video creative. They were able to present clients with footage featuring actors wearing masks and some without, for simple implementation to accompany the pandemic’s changing restrictions. While external factors may have changed, Tier10’s drive to present their clients with outstanding creative did not.
“It means a lot to us to receive this recognition,” said Scott Fletcher, president and co-founder. “I think it just goes to show that even when everything was changing around us, Tier10 was able to evolve accordingly.”
In light of their Washington Business Journal recognition, Tier10 has demonstrated that their innovative creativity is not only visually effective, but also drives results. For more information, contact us today.