Behind The Scenes // NSX/NYC 2017

How do you connect one of the most iconic nameplates of a brand with the most iconic city in the world?

Easy… a game of cat and mouse in the concrete jungle.

Tier10’s “The Acura NSX in New York City” invokes the dark and compelling mythology of Batman with a high-speed chase through city streets. It tells the story of reclaiming the superhero dreams from your childhood behind the wheel of the all-new 2017 Acura NSX supercar.

Here is a quick look behind the scenes with the Tier10 crew.

Behind The Scenes // NSX/NYC 2017


Agency: Tier10
Campaign: “The Acura NSX in New York City”
Location: New York City
Date: January 2017
Director: Scott Rodgers
Director: Robert Angelo
Director of Photography: Erik Motta
1st Assistant Camera: Devin Leisher
Editor: Devin Leisher
Account Director: Scott Fletcher
Copywriter: Nathan Whipple

2017 Acura NSX // 130R White
2017 Acura NSX // Berlina Black