Driving What’s Next // Minnesota Youth Basketball

“When beating the buzzer means more than winning the game,

And free throws come at a cost.

That’s when you know you’re next.”

The “I’m Next” campaign focuses on the youth athletes of today as they train to be the superstars of tomorrow. What separates them is their unwavering dedication to their craft, expressed through statements of how they view their journey differently from the rest. They’re the future of their field. They’re what’s next.

Driving What’s Next // Minnesota Youth Basketball


Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: “Driving What’s Next”
Duration: :30 Seconds
Location: Minneapolis
Date: February 2019
Director: Devin Leisher
Director of Photography: Adam Kerchman
Assistant Director: Erik Motta
Camera Operator: Alexander Pickering
Executive Producer: Scott Rodgers
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco