We developed the “I Chose” campaign series to connect Honda owners and local Portland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Civic and identified local businesses that aligned with the model as well.
This Civic commercial features the 2015 Honda Civic and Pip’s Original made-to-order doughnut shop; Spin Laundry Lounge, an Eco-friendly laundromat, bar and cafe; North Portland Bike Works, a non-profit community bike shop that offers new and used bikes, parts and accessories and operates a full-service repair shop; and local coffee shop Cellar Door Coffee Roasters.
Client: Northwest Honda Dealers
Campaign: “I Chose”
Vehicle: 2015 Honda Civic
Location: Portland, OR
Date: December 2014