“Life is Better” 2018 Civic // Winter // NOHDA

“Local brands know that hype isn’t fabricated, it’s demonstrated.”

Make way for Glen Infante. Owner and proprietor of I Love the Hype, local tastemaker, and rolling through the Land in the 2018 Honda Civic.

We developed the “Life Is Better” campaign series to connect Honda owners and local Northern Ohio businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Civic, then identified local businesses and locations that aligned with the model.

Agency: Tier10
Campaign: “Life is Better”
Vehicle: 2018 Civic
Duration: :30 Seconds
Location: Cleveland
Date: December 2018
Director: Devin Leisher
Director of Photography: Nicholas Galante
Camera Operator: Alexander Pickering
Assistant Director: Erik Motta
Executive Producer: Scott Rodgers
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Christine Will