“Life is Better” 2018 CR-V // Winter // NWHDA

“Northwesterners know that the great outdoors…aren’t always so great.”

Steph and Craig are always on the hunt for the perfect shot, and with the folding back row and All Wheel Drive on their new CR-V, setting the scene is definitely better with their Honda!

We developed the “Life Is Better” campaign series to connect Honda owners and local Northwest businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V, then identified local businesses and locations that aligned with the model.


Agency: Tier10
Campaign: “Life is Better”
Vehicle: 2018 CR-V
Duration: :30 Seconds
Location: Portland, OR
Date: November 2017
Director: Devin Leisher
Director of Photography: Adam Kerchman
Camera Operator: Alexander Pickering
Assistant Director: Erik Motta
Executive Producer: Scott Rodgers
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Karen Ergenbright
Account Executive: Lori Blain