Life Is Better // 2018 Honda Civic

“Entrepreneurs know that you don’t just run a business, it runs on you.”

Enter Matt Higgins. Owner and founder of Coava Coffee, Portland’s premier roaster, and going the distance in the new 2018 Honda Civic.

We developed the “Life Is Better” campaign series to connect Honda owners and local Northwest businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Civic, then identified local businesses and locations that aligned with the model.

Life Is Better // 2018 Honda Civic // NWHDA


Agency: Tier10
Client: Northwest Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2018 Civic
Duration: :30 Seconds
Location: Portland, OR
Date: November 2017
Director: Devin Leisher
Director of Photography: Adam Kerchman
Camera Operator: Alexander Pickering
Assistant Director: Erik Motta
Executive Producer: Scott Rodgers
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Karen Ergenbright
Account Executive: Lori Blain