“Life is Better” // 2018 Honda Pilot // Winter

“Musicians know that the show starts before you ever get to the stage.”

For Pacific Latitudes, sometimes life requires a little bit of improvisation. With the spacious cabin and folding third row on their new Honda Pilot, it’s easier than ever to keep their lives in rhythm.

We developed the “Life Is Better” campaign series to connect Honda owners and local Northwest businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Pilot, then identified local businesses and locations that aligned with the model.


“Life is Better” // 2018 Honda Pilot // Winter // NWHDA

Agency: Tier10
Campaign: “Life is Better”
Vehicle: 2018 Pilot
Duration: :30 Seconds
Location: Portland, OR
Date: November 2017
Director: Devin Leisher
Director of Photography: Adam Kerchman
Camera Operator: Alexander Pickering
Assistant Director: Erik Motta
Executive Producer: Scott Rodgers
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Karen Ergenbright
Account Executive: Lori Blain