Tier10 developed the “Life Is Better” campaign series to connect Honda owners and local Portland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified local businesses that aligned with the model as well.
This CR-V commercial features the 2015 Honda CR-V and Pip’s Original made-to-order doughnut shop; Next Adventure, Portland’s alternative outdoor store; and Good Coffee, a coffee shop that understands the value of hospitality.
Client: Northwest Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2015 Honda CR-V
Duration: :30 Seconds
Location: Portland, OR
Date: August 2015