Movie Night

Playing off of pop-up events – a craze akin to New York City – a group of friends travel across the boroughs in the core 2016 Acura lineup to stage their own exclusive pop-up theater with the iconic NYC skyline posing as the picture-perfect backdrop for the perfect night out.

Intending to depict the rugged, yet chic reality of the City, Tier10 created customer profiles and character roles for each 2016 Acura model based on data from each submarket. To maintain an authentic experience, we skipped the green screen and instead shot on the streets of New York City and beneath the Manhattan Bridge to fully capture and portray the City’s vibe.

Like the New York Acura Association with dealers from Brooklyn to Bay Shore, Bedford to Westchester – this spot is about a group of elites spread out across the city, sharing a casual, yet powerful connection that will never fray.

Movie Night // 2016 Acura TLX

Movie Night // 2016 Acura MDX

Movie Night // 2016 Acura ILX

Movie Night // 2016 Acura MDX, ILX, TLX


Agency: Tier10
Client: New York Acura Dealers
Campaign: “Movie Night”
Vehicles: 2016 Acura TLX, MDX, ILX
Duration: :30 Seconds
Location: New York City
Date: January 2016
Producer: Scott Rodgers
Director: Robert Angelo
Director of Photography: Erik Motta
Production Assistant: Alexander Pickering
First Assistant Camera: Nicholas Galante
Editor: Devin Leisher
Graphics and Effects: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Liza Smith
Account Director: Scott Fletcher
Account Executive: Andrew Diffenderfer