“In an industry that is 90% scripted, this 10% of ‘reality’ reflects more of our personalities, our team.”
Tier10 won two 2015 Hermes Creative Awards for its “Exit Sandman: The Life & Career of Mariano Rivera” infographic and “2014 Agency Reel” web video. This is the first year that Tier10 applied for the Hermes Creative Awards.
Tier10’s first entry, the “Exit Sandman: The Life & Career of Mariano Rivera” infographic, was awarded a Platinum Hermes Creative Award in the Print Media category. Exit Sandman honors future Hall of Fame pitcher Mariano Rivera through a visual depiction of his life, from humble beginnings in Panama through his legendary career as the New York Yankees closer and includes regular season, post season, and career highlights. The infographic highlights Rivera’s incredible regular season and post-season records, as well as some career milestones, factoids and other interesting statistics over his 19-year career. The creative is part of a larger campaign with Rivera and the New York Acura Dealers Association.
Tier10’s second entry, the “2014 Agency Reel” web video, was awarded a Gold Hermes Creative Award in the Corporate Image category. The “2014 Agency Reel” gives viewers a quick look back at some of the fun Tier10 had in 2014 creating campaigns for our clients, and a look behind-the-scenes of how they do it. The video includes shots from the St. Petersburg Grand Prix, Detroit’s Packard Plant, the Be Legendary: Mariano Rivera campaign, 2015 Portland Auto Show and locations including Chicago, Cleveland, and New York.
The third entry, Tier10’s “Behind the Scenes in NYC with the All-New 2015 TLX” received an Honorable Mention in the Video category. The video gives a behind-the-scenes look into the guerrilla-style shoot with the TLX. Tier10 also received a 2015 ADDY® Award for the behind-the-scenes video.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. There were over 6,000 entires from throughout the United States, Canada and several other countries in the Hermes Creative Awards 2015 competition. The awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of thousands of marketing, communication, advertising, public relations, media production and freelance professionals.