Sure, legends are born. Born of years of hard work and dedication.
Defined by innovation. Building a history marked by moments of greatness — that tend to repeat and last forever.
Make your own history. Be legendary.
Acura “Legends” with Mariano Rivera is presented by the New York Acura Dealers.
“Legends” is a nod to Acura’s history and the years it overlapped with Mariano Rivera’s career. As he walks along and interacts with new and iconic Acura models, the legendary closer reflects on the evolution of his career along with the evolution of the Acura brand.
The commercial features the redesigned 2014 Acura MDX and the flagship 2014 RLX sedan, as well as cameos from iconic Acuras of the past: a 1991 Acura Legend, 1995 Acura Integra and 1991 Acura NSX.
“Legends” also features the voice of Brooklyn-born actor Steve Schirripa, best known for his role as Bobby “Bacala” Baccalieri on the HBO hit show The Sopranos.
We created this video as a teaser for our 3 parts series with Mariano Rivera. Join Mariano Rivera for a walk down memory lane.
This three-part series features Mariano alongside some memorable Acura models of the past. The models featured weren’t chosen at random. Each vehicle and its model year ties in with some of the early moments on the path to Mo’s legendary career.
Client: New York Acura Dealers
Date: September 2013
Location: New York City
Creative Director: Scott Rodgers
Account Management: Scott Fletcher
Production Company: 8112 Studios
Executive Producer: Douglas Sonders
Director: Nicholas Cambata
Audio Post: Devin Leisher