Featured Work


feat. Mariano Rivera


Sure, legends are born. Born of years of hard work and dedication.

Defined by innovation. Building a history marked by moments of greatness — that tend to repeat and last forever.

Make your own history. Be legendary.

Acura “Legends” with Mariano Rivera is presented by the New York Acura Dealers.

“Legends” is a nod to Acura’s history and the years it overlapped with Mariano Rivera’s career. As he walks along and interacts with new and iconic Acura models, the legendary closer reflects on the evolution of his career along with the evolution of the Acura brand.

The commercial features the redesigned 2014 Acura MDX and the flagship 2014 RLX sedan, as well as cameos from iconic Acuras of the past: a 1991 Acura Legend, 1995 Acura Integra and 1991 Acura NSX.

“Legends” also features the voice of Brooklyn-born actor Steve Schirripa, best known for his role as Bobby “Bacala” Baccalieri on the HBO hit show The Sopranos.

Behind the scenes

“Legends” with Mariano Rivera, A Walk Down Memory Lane

We created this video as a teaser for our 3 parts series with Mariano Rivera. Join Mariano Rivera for a walk down memory lane.

This three-part series features Mariano alongside some memorable Acura models of the past. The models featured weren’t chosen at random. Each vehicle and its model year ties in with some of the early moments on the path to Mo’s legendary career.


Agency: Tier10

Client: New York Acura Dealers

Date: September 2013

Location: New York City

Creative Director: Scott Rodgers

Account Management: Scott Fletcher

Production Company: 8112 Studios

Executive Producer: Douglas Sonders

Director: Nicholas Cambata

Audio Post: Devin Leisher




Audio Design



Post Production

Public Relations