“New Kid on the Block” 

Kids are smarter than we think – and they know a great car when they see one. A brand defined by family friendliness, Honda’s 2016 Civic is no exception, as depicted in Tier10’s latest spot, “New Kid on the Block.” Showcasing the all-new Civic in a bold, racecar red coat, a prodigal sister and her curious brother outline the Civic’s new features through a casual Q & A and even go as far as mentioning its sporty 1.5-liter, turbocharged engine. The spot ends on a lighthearted note and reminds us that kids are still kids.

As the new addition to the Honda family, “New Kid” showcases the 2016 Civic while also highlighting Honda’s family-friendly brand. With its segment-leading power, fuel efficiency, and safety technology, the new 2016 Civic redefines the standards of the vehicle market. It maintains a balance between stylish and safety, and is still the same iconic compact car we all know and love.