“Life is Better”

“Get ready Val Raven, you’re first on my list!” 

Thrill seekers from around the world flock to Cedar Point to sate their appetite for adrenaline, and the Honda CR-V is their vehicle of choice!

We developed the “Life Is Better” campaign series to connect Honda owners and local Northern Ohio businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V, and then identified top ranking consumer hobbies and interests that aligned with the model.