Featured Work

“Life is Better”

2019 HONDA CR-V // ERIK’S BIKE SHOP // MINNEAPOLIS, MN

“Ever since I opened my first shop in my parent’s backyard, I’ve learned that the journey is just as good as the destination.”

Meet Erik Saltvold, owner and founder of Erik’s Bike Shop, as he gets your next trip in gear with the help of the 2019 Honda CR-V.

We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer.

With in-market data, we built detailed customer profiles for the Honda CR-V, then identified local businesses and locations that aligned with the model.

eriksbikeshop.com

Credits

Agency: Tier10

Client: Greater Twin Cities Honda Dealers

Campaign: “Life Is Better”

Vehicle: 2019 Honda CR-V

Duration: :30 Seconds

Location: Minneapolis 

Date: January 2019

Director: Erik Motta

Executive Producer: Scott Rodgers

Director of Photography: Tim Figueira

Camera Operator: Alexander Pickering

Visual Effects: Devin Leisher

Copywriter: Nathan Whipple

Account Director: Scott Fletcher

Account Executive: Alexa Stanco

Services

Development

Pre-Production

Audio Design

Cinematography

Aerial Cinematography

Copywriting

Post Production

Public Relations

Distribution