2020 HONDA PILOT // SOTA CLOTHING // MINNEAPOLIS, MN
“The best part of life isn’t where you go, but discovering what comes next.”
Welcome back Spencer Johnson, owner and founder of Sota Clothing, Life is Better alumnus, and growing his home away from home with the 2020 Honda Pilot.
We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Pilot, then identified local businesses and locations that aligned with the model.