Welcome back Spencer Johnson, owner and founder of Sota Clothing, Life is Better alumnus, and growing his home away from home with the 2020 Honda Pilot.
We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Pilot, then identified local businesses and locations that aligned with the model.
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2020 Honda Pilot
Duration: :30 Seconds
Date: January 2019
Director: Erik Motta
Producer: Devin Leisher
Executive Producer: Scott Rodgers
Director of Photography: Ryan Johnson
Camera Operator: Alexander Pickering
Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco