Featured Work

“Life is Better” 

2020 HONDA PILOT // SOTA CLOTHING // MINNEAPOLIS, MN

“The best part of life isn’t where you go, but discovering what comes next.”

Welcome back Spencer Johnson, owner and founder of Sota Clothing, Life is Better alumnus, and growing his home away from home with the 2020 Honda Pilot. 

We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Pilot, then identified local businesses and locations that aligned with the model.

sotaclothing.com

Credits

Agency: Tier10

Client: Greater Twin Cities Honda Dealers

Campaign: “Life Is Better”

Vehicle: 2020 Honda Pilot

Duration: :30 Seconds

Location: Minneapolis

Date: January 2019

Director: Erik Motta

Producer: Devin Leisher

Executive Producer: Scott Rodgers

Director of Photography: Ryan Johnson

Camera Operator: Alexander Pickering

Visual Effects: Devin Leisher

Copywriter: Nathan Whipple

Account Director: Scott Fletcher

Account Executive: Alexa Stanco

Services

Development

Pre-Production

Audio Design

Cinematography

Copywriting

Post Production

Public Relations

Distribution